Walmart is debuting a new line of products called GeoGirl. The collection is tailored for eight- to 12-year-olds. The cosmetics have formulas which are well suited for a youthful, delicate skin.
“GeoGirl is about teaching this generation about beauty care in a responsible way,” said Carmen Bauza, Wal-Mart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care. “This [line] is a great learning experience for us to determine how to communicate with this generation.”
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